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PARC Management Announces New Smartphone App  |
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Today, PARC Management launched brand new smartphone applications for two of its top parks: Darien Lake Resort in Darien, NY and Elitch Gardens in Denver, CO. The free application, created by Macroview Labs, gives users instant access to hundreds of pages of interactive maps, ride information, phone directories, dining and shopping information, weather updates, concert information, and more.
Using cutting-edge technology, the app incorporates both illustrated park maps and satellite GPS maps, so a user can see where rides and other key places are located while also being able to bookmark to remember things as specific as a parking place.
"These apps are not only fun and incredibly detailed, they're also dynamic -- the content can constantly change to show guests up-to-the-minute info about the latest shows, rides, special offers, weather, you name it,” said Aron Ezra, Chief Executive Officer of Macroview Labs.
Taking customization to the next level, the user can bookmark any content like a ride, event, or show and view in a custom favorites folder that can be shared which makes planning your day that much easier. Furthermore, private groups can create a private, passcode-protected page accessible only to the group to keep everyone connected. Then, each step along the way, users are encouraged to provide feedback and rate content to help PARC Management and the parks continue improving in all areas.
“Our guests want information immediately, and we are using these apps to make that process easy for them,” said Chris Wolfla, Chief Information Officer of PARC Management. “The overall guest experience at our parks is very important to us; this is one of many programs this season designed to engage our guests in new, exciting ways.”
The native iPhone application is available now for download in the Apple iTunes Store at:
http://itunes.apple.com/us/app/id376515464?mt=8
http://itunes.apple.com/us/app/elitch-gardens/id376515739?mt=8
The mobile web app can be accessed from Android phones, recent Blackberry phones and many other modern Internet-capable smartphones at:
http://app.GoDarienLake.com
http://app.ElitchGardens.com
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